Linea Light Group At Expo 2015

Tradition, sustainability and openness to cultural diversity: these three themes are the focus of the Iranian pavilion realized for Expo Milano 2015. The perfect combination between tradition and innovation is made possible by Iran’s strategic position between Eastern and Western countries.

The pavilion design has been inspired by Sofreh, a typical spread set for ceremonies, one of the most important objects in the Iranian food culture.
Precisely from this image has the pavilion architecture been conceived: an open structure resembling a tent. The surface gradually unfolds in the air forming a curved wall made up of triangular cells, whose pattern recounts the history of food and agriculture of the Iranian people.
The architectural elements are designed to absorb as much sunlight as possible and provide a space that is open while remaining covered. The exhibition consists in a set of wooden “flower boxes” containing typical Iranian ingredients and aromatic plants.

A floor made of LEDs that looks like a river appearing and disappearing from the ground guides visitors. At night, when the sun goes down, the pavilion is even more enchanting, thanks to the magical atmosphere created by the lights colouring the walls and reflecting on the mirrors hanging from the ceiling.

The lighting technology project by architect Asghar Firouzabadi has been achieved using different products, each product having a specific function:

• Portik – outdoor downlights, playing a leading role in the pavilion. They are installed along the whole arch of the exhibition area ceiling and, together with an interplay of mirrors, create several triangular prisms and reflect the wealth of colours of the plants and the other elements on the ground. The huge screen plays its role by enlivening the only solid wall.

• Pixar – garden spotlights are employed in this pavilion in an atypical way. Installed parallel to the columns supporting the “open” side of the structure, the spotlights provide illumination for their full length, thus highlighting their architectural features, especially at night.

• Dorian – Cob65 – Dave Pro – downlights installed in the suspended panels making up the grid over the restaurant and shop areas.

• Strip led RGB – strips installed along the whole perimeter of the pavilion open structure. At night, the light colour changes and highlights the Iranian flag and the pavilion silhouette.

• Khono – lights installed in the lush typical garden, lead to the entrance and illuminate the surrounding plants.

• Circle Wave – suspension lights installed in the cinema room.

Client : Iran International Exhibitions Company

Architect : Asghar Firouzabadi

Designer :  RPA s.r.l.